QUALITATIVE RESEARCH
Uncover the stories behind the data with tailored qualitative research from TrueSense.
DIG
DEEPER.
UNCOVER
MEANING.
Qualitative research reveals the emotions, motivations, and needs behind consumer behavior — the insights data alone can’t show. We handle it all: writing the guide, recruiting high-quality participants, moderating sessions, and delivering clear takeaways. Our creative, custom approach helps you explore ideas in depth and spark fresh thinking grounded in real human stories.
SMART TOOLS FOR DEEPER INSIGHTS
We engage with consumers to uncover insights and answer your questions, enabling you to integrate these findings into your business strategy for growth and success.
IN-DEPTH INTERVIEWS
One-on-one interviews to explore deep motivations and unmet consumer needs
DISCUSSION BOARDS
Online boards gather evolving thoughts, reactions, and emotional depth
FOCUS
GROUPS
Group sessions uncover shared opinions, behaviors, and early concept feedback
INNOVATION WORKSHOPS
Workshops co-create new ideas and refine concepts with real consumers
IN-HOME USAGE
In-home testing reveals product use, preferences, and natural routines
SHOP
ALONGS
Shopping trips show decision drivers, barriers, and product perceptions
ETHNOGRAPHY STUDIES
Real-world observation captures habits, context, and authentic behaviors
CUSTOMIZED APPROACH
Tailored methods designed to meet your specific insight and strategy needs
OUR PROCESS
At TrueSense Research, we deliver actionable insights through a thoughtful, collaborative qualitative process. Each study is carefully planned, moderated, and analyzed to ensure quality and relevance that drives your business forward.
01
DESIGN
We collaborate with you to build a research plan aligned with your business goals. This phase includes understanding your objectives, mapping challenges, and identifying outcomes. We then craft a tailored blueprint using smart methodologies to uncover actionable insights. Our thoughtful planning ensures every detail supports your needs—laying the groundwork for effective, meaningful results.
02
RECRUIT
We find the right participants by recruiting engaged, high-quality consumers for every study. Our team carefully screens each individual to match your target criteria. We oversee the full recruitment process to ensure accuracy, diversity, and relevance. By maintaining strict quality standards, we deliver participants who reflect your real audience, setting the stage for richer, more relevant insights.
03
MODERATE
We gather real insights using qualitative methods like interviews, focus groups, and in-home tests. Our team expertly handles logistics and moderates fieldwork to ensure smooth, accurate data collection. By leveraging psychological principles in our approach and creating a comfortable environment for participants, we capture honest behaviors and responses that reflect the consumer’s true voice.
04
ANALYZE
Our experts meticulously analyze the qualitative data, transforming it into meaningful insights. Using advanced techniques, we identify key patterns and themes. We present the findings in a comprehensive, easy-to-understand format, ready to drive strategic decisions. Our analysis highlights key insights and provides clear recommendations, ensuring you feel confident in taking informed actions.​​
Brand Strategy & Positioning
> White Space Study
> Benefits & Reason to Believe
> Message Testing
> Consumer Segmentation
> Competitive Analysis
> Brand Equity Measurement
Category Assessment
RESEARCH SOLUTIONS
GET IN
TOUCH
We're excited to learn about your business and how we can help!
