QUANTITATIVE RESEARCH
Measure what matters with agile research to validate ideas and spot consumer trends.
VALIDATE
FASTER.
DECIDE
SMARTER.
Quantitative research delivers fast, scalable insights through online studies to validate ideas, measure demand, and uncover what drives consumer behavior. We’re not a self-serve tool — we handle everything from shaping the brief to survey design, fielding, and analysis, so you get clear, actionable results without the hassle.
MANY VOICES, CLEAR DIRECTION
We design and manage custom online studies that deliver quick, reliable answers to your biggest questions — helping you move fast, validate confidently, and make data-backed decisions.
PRODUCT & PORTFOLIO
A/B TESTING
Compare two versions to see what performs better
MAXDIFF
Identify most and least important features or benefits
TURF ANALYSIS
Maximize reach with the most efficient product mix
CONJOINT ANALYSIS
Understand trade-offs between product attributes
INNOVATION & CONCEPT
CONCEPT TESTING
Measure appeal, uniqueness, and purchase intent
CLAIMS TESTING
Find claims that are believable and compelling
IDEA SCREENING
Prioritize early ideas based on consumer appeal
FORECASTING
Predict sales based on interest and benchmarks
CONSUMER & STRATEGY
SEGMENTATION
Group consumers by attitudes, needs, or behavior
KEY DRIVER ANALYSIS
Identify what drives choice or satisfaction
PRICE ELASTICITY
See how demand shifts with price changes
U&A STUDIES
Explore habits, preferences, and unmet needs
OUR PROCESS
At TrueSense Research, we follow a thorough and collaborative process to deliver actionable insights. Each project is meticulously planned, expertly designed, and thoroughly analyzed. From initial design to final analysis, we prioritize quality and relevance to provide you with the insights needed to drive your business forward.
01
DESIGN
Every strong study starts with clear intent. We work with you to understand your business questions, sharpen the brief, and identify exactly what needs to be measured. Our team brings deep expertise to building custom surveys that are both rigorous and efficient. We ensure the methodology fits your goals — whether you’re testing claims, measuring purchase intent, or sizing a market. It’s all about setting the foundation for reliable, relevant insights.
02
FIELD
With your survey ready, we manage the entire fielding process from start to finish. We program and launch the study using trusted online panels, carefully managing screening, quotas, and timing. Our team monitors fieldwork in real time to ensure quality, speed, and accuracy every step of the way. You’ll get clean, high-quality data from the right consumers — quickly and without hassle. All you have to do is sit back and wait for results.
03
ANALYZE
When fielding wraps, we dig into the data to uncover what really matters. Our team validates ideas, highlights key themes, and identifies the drivers behind consumer behavior. You’ll receive a clear, actionable story — not just charts — that connects directly to your business goals. Every insight is carefully tailored, with no generic reports or off-the-shelf answers. It’s decision-ready guidance, grounded in real, reliable data.
THE POWER OF NUMBERS
Compare two versions of a product or ad to see which performs better. This helps businesses decide which version to implement based on consumer preferences and performance metrics.
Prioritize features by asking respondents to choose the most and least important options from a set. This helps identify which features are most valued by consumers.
Determine the best combination of products or ads to maximize reach and frequency within a target market, ensuring broad exposure without unnecessary overlap.
These surveys measure customer satisfaction with products, services, or experiences to improve customer retention and loyalty.
These surveys collect feedback on new or existing products to guide product development and improvement.
Pricing research surveys explore price points and elasticity to guide strategies that balance consumer expectations and profitability.
GET IN
TOUCH
We're excited to learn about your business and how we can help!
