Question 1

How much does consumer research cost?

Accepted Answer

Most TrueSense studies fall between $3,950 and $15,000 — typically 40–60% less than a large agency charges for comparable work. Starting prices: A/B and claims tests from $3,950; concept tests from $4,950; MaxDiff and TURF from $5,500; in-depth interviews from $7,500; focus groups from $9,500; segmentation from $7,500. Every quote is custom-scoped — you only pay for what your business question requires.

Question 2

How fast can you deliver results?

Accepted Answer

Quantitative studies: 5–10 business days from kickoff to topline results. Qualitative programs (interviews, focus groups): 2–3 weeks. Segmentation studies: 3–4 weeks. Because you work directly with senior researchers — no handoffs, no junior analysts — timelines that take big agencies six weeks take us two.

Question 3

How is TrueSense different from a large research agency?

Accepted Answer

Three things: senior people only — your study is run by veterans from Ipsos, Hall & Partners, and P&G, never handed off to junior analysts; faster turnarounds; and flexible pricing built for emerging brands, not just Fortune 500 budgets. The rigor of a big agency without the overhead, the layers, or the invoice.

Question 4

How large is your consumer panel?

Accepted Answer

35,000+ engaged consumers across the U.S. and Canada, covering food & beverage, personal care, household products, health & wellness, and pet care.

Question 5

What do I receive when the study is done?

Accepted Answer

A presentation-ready report with clear findings and strategic recommendations — written to share with your leadership team as-is, not a raw data dump. Topline results are available within days of fieldwork closing.

Question 6

Do you only work with big CPG brands?

Accepted Answer

No. Flexible, scalable pricing means we work with emerging brands as well as established players. If the budget is tight, we'll scope the study to answer your most critical question first.

Question 7

Can you run both qualitative and quantitative research?

Accepted Answer

Yes — full-service across both. Many clients start with qualitative to explore (interviews, focus groups, in-home usage tests), then validate at scale with quantitative (concept tests, MaxDiff, TURF, segmentation).

Question 8

How do we get started?

Accepted Answer

Book a 30-minute intro call — we'll talk through your business question and send a custom proposal, usually within 48 hours.

Frequently asked questions