Most TrueSense studies fall between $3,950 and $15,000 — typically 40–60% less than a large agency charges for comparable work. Starting prices: A/B and claims tests from $3,950; concept tests from $4,950; MaxDiff and TURF from $5,500; in-depth interviews from $7,500; focus groups from $9,500; segmentation from $7,500. Every quote is custom-scoped — you only pay for what your business question requires.

Quantitative studies: 5–10 business days from kickoff to topline results. Qualitative programs (interviews, focus groups): 2–3 weeks. Segmentation studies: 3–4 weeks. Because you work directly with senior researchers — no handoffs, no junior analysts — timelines that take big agencies six weeks take us two.

Three things: senior people only — your study is run by veterans from Ipsos, Hall & Partners, and P&G, never handed off to junior analysts; faster turnarounds; and flexible pricing built for emerging brands, not just Fortune 500 budgets. The rigor of a big agency without the overhead, the layers, or the invoice.

35,000+ engaged consumers across the U.S. and Canada, covering food & beverage, personal care, household products, health & wellness, and pet care.

A presentation-ready report with clear findings and strategic recommendations — written to share with your leadership team as-is, not a raw data dump. Topline results are available within days of fieldwork closing.

No. Flexible, scalable pricing means we work with emerging brands as well as established players. If the budget is tight, we'll scope the study to answer your most critical question first.

Yes — full-service across both. Many clients start with qualitative to explore (interviews, focus groups, in-home usage tests), then validate at scale with quantitative (concept tests, MaxDiff, TURF, segmentation).

Book a 30-minute intro call — we'll talk through your business question and send a custom proposal, usually within 48 hours.