Strengthening Personal Care Brands with Consumer Research
We specialize in supporting personal care brands in creating products that resonate deeply with consumers. Through rigorous quantitative and qualitative research, we delve into consumer preferences, buying habits, brand loyalty dynamics, and evolving market trends, ensuring your products align perfectly with consumer expectations and distinguish themselves in a competitive landscape.
PERSONAL CARE PRODUCTS LAUNCHED ANNUALLY
PERSONAL CARE INNOVATION
SALES 2024
SPENT ON PERSONAL CARE ADVERTISING
OF PERSONAL CARE CONSUMERS SWITCH ANNUALLY
SPENT BY TOP PERSONAL CARE BRANDS ON CLAIMS TESTING
Qualitative Research
Great brands start with deep understanding. Our qualitative research helps personal care companies uncover the "why" behind consumer behaviors — from product rituals and purchase drivers to unmet needs and emotional triggers. Whether you're developing new product concepts, refining your portfolio, or exploring how your brand shows up in the market, we use interviews, focus groups, and shopper journeys to bring rich context and clarity. Perfect for testing early-stage innovation, optimizing messaging and claims, or strengthening your brand strategy with real human insight.
Quantitative Research
When you need clear answers at scale, our quantitative research delivers. We help personal care brands validate what matters most — from identifying white space and sizing demand to testing product ideas, packaging, and claims. Our custom surveys and online studies are built to support innovation pipelines, portfolio optimization, and brand messaging decisions with confidence. Whether you're launching a new item or strengthening your shelf presence, we give you the data to move forward smarter and faster.
Recruit the Right Consumers
Designed to Answer Your Questions
Data Analysis with Actionable Results
Ready-To-Use Presentation
End-to-end project management means we handle it all - from custom study design and recruiting to fieldwork, analysis, and ready-to-use reporting.
FULL-SERVICE, ZERO STRESS
Research That Fuels Personal Care Growth
In personal care, staying ahead means knowing what drives consumer decisions — before your competitors do. Trends shift fast, new products flood the shelf, and marketing needs to deliver results.
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TrueSense Research helps uncover what matters most — from identifying whitespace and validating innovation to refining messaging, claims, and positioning. With both qualitative and quantitative tools, we deliver the insights needed to launch smarter, sharpen your portfolio, and ensure your brand stands out in a crowded, fast-moving category.​
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​Questions we can help answer:
+ What product or concept will win in-market?
+ Which claims or benefits drive trial and loyalty?
+ How should we evolve our brand to stay relevant?
+ Where are the gaps in our current portfolio?
+ What influences our consumer's path to purchase?​​
TELL US ABOUT YOUR PROJECT!
Interested in elevating your food and beverage brand?
Contact us to discover how we can bring your products to the next level.​
We're excited to learn about your business and how we can help!
