Building Stronger Pet Care Brands through Consumer Research
We specialize in helping pet care brands develop products that truly resonate with pet parents. Through both quantitative and qualitative research, we explore consumer preferences, purchasing behaviors, pet-owner interactions, and market trends, ensuring your products meet consumer demands and stand out in a competitive market.
PET CARE PRODUCTS
LAUNCHED ANNUALLY
PET CARE INNOVATION
SALES 2024
SPENT ON PET CARE
ADVERTISING
OF PET PARENTS
SWITCH BRANDS ANNUALLY
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SPENT BY TOP PET CARE BRANDS ON CLAIMS TESTING ANNUALLY
Qualitative Research
Great brands start with deep understanding. Our qualitative research helps pet care companies uncover the "why" behind consumer behaviors — from purchase drivers and pet care routines to unmet needs and emotional triggers. Whether you're developing new product concepts, refining your portfolio, or exploring how your brand shows up in the market, we use interviews, focus groups, and shopper journeys to bring rich context and clarity. Perfect for testing early-stage innovation, optimizing messaging and claims, or strengthening your brand strategy with real human insight.
Quantitative Research
When you need clear answers at scale, our quantitative research delivers. We help pet care brands validate what matters most — from identifying white space and sizing demand to testing product ideas, packaging, and claims. Our custom surveys and online studies are built to support innovation pipelines, portfolio optimization, and brand messaging decisions with confidence. Whether you're launching a new item or strengthening your shelf presence, we give you the data to move forward smarter and faster.
Recruit the Right Consumers
Designed to Answer Your Questions
Data Analysis with Actionable Results
Ready-To-Use Presentation
End-to-end project management means we handle it all - from custom study design and recruiting to fieldwork, analysis, and ready-to-use reporting.
FULL-SERVICE, ZERO STRESS
Research That Fuels Pet Care Growth
In pet care, staying ahead means knowing what drives consumer decisions — before your competitors do. Trends shift fast, new products flood the shelf, and marketing needs to deliver results.​
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TrueSense Research helps uncover what matters most — from identifying whitespace and validating innovation to refining messaging, claims, and positioning. With both qualitative and quantitative tools, we deliver the insights needed to launch smarter, sharpen your portfolio, and ensure your brand stands out in a crowded, fast-moving category.​
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​Questions we can help answer:
+ What product or concept will win in-market?
+ Which claims or benefits drive trial and loyalty?
+ How should we evolve our brand to stay relevant?
+ Where are the gaps in our current portfolio?
+ What influences our buyer's path to purchase?​​
TELL US ABOUT YOUR PROJECT!
Interested in elevating your food and beverage brand?
Contact us to discover how we can bring your products to the next level.​
We're excited to learn about your business and how we can help!
